Genevieve Lambert is the founder of Cysterapp, a health-tech platform created to challenge the pink-washed, fertility-obsessed apps that dominate reproductive health.
Her journey is rooted in lived experience: years of fighting to be heard, battling for her PCOS diagnosis, and navigating trauma, loss, and postnatal depression while working on the frontline of the NHS during a global pandemic.
What began as survival became a vision — to build a gender-inclusive, data-driven space for people with PCOS and reproductive health conditions who have been dismissed, delayed, and left behind.
Cysterapp is not just born from passion, but from pain, persistence, and the belief that every person deserves facts, not fluff, when it comes to their health.
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